Everyone sells you the upside.
We tell you if you can afford the downside.
Argus is a suitability platform for wealth advisors. Sponsors pitch IRR and best-case projections. We model each household's true capacity to lose, interrogate every deal's real risk, and match the two — so capital only goes where it actually fits.
“Investors need to know if they can afford to lose, not just how much they might win.”
Suitability Memo
ARG-0427
The pitch you're given
The questions Argus answers instead
How does this deal lose money?
3 loss scenarios modeled — payout waterfall stress-tested.
Can this household absorb it?
Capacity-sized to $250K from real liquidity & cashflows.
Does it fit the portfolio?
Fills an income gap. No over-concentration in illiquid assets.
Verdict
Suitable — sized to capacity
The Private Deal Paradox
Risk over IRR.
IRR is the constraint, not the goal. Risk defines the capacity to invest. Yet advisors lack the specialized tools to grill sponsors and uncover the hidden angles of private deal risk — that information asymmetry is exactly what Argus closes.
The Sponsor Pitch
Focused almost exclusively on Internal Rate of Return and optimistic projections. The narrative is built on "best case" scenarios.
The Advisor Reality
Advisors and their clients are actually buying risk management and portfolio stability. They need to know what happens when things go wrong.
The Cost of Misalignment
Sponsors who fail to communicate risk effectively are leaving significant capital on the table — and advisors are left guessing.
Introducing Argus
Structured risk data, beyond the surface pitch.
Moving from subjective opinions and static PDFs to structured data and risk-adjusted matching. Two capabilities sit at the core.
Differentiator 01
Structured Household Capacity
We turn raw household financials — mortgages, Schedule E, and tax returns — into a structured, dynamic financial model.
- 01
Financial modeling
Raw documents become a living model that reflects current reality, not a static snapshot.
- 02
Asset-specific linking
Every liability and income stream is linked to specific properties for a granular view of portfolio health.
- 03
Projected cashflows
We track passive and active income to calculate a household’s true capacity to invest responsibly.
Inbound Briefing Rooms
The investor sets the terms.
We flip the script. Instead of receiving a polished pitch, advisors send us the deals they're weighing — and we run the interrogation that turns the sponsor's story into structured risk data.
“A member wants us to interview you to consider your deal.”
- 01
Advisor-Led Briefings
RIAs and HNWIs send us the deals they are already considering. We turn each one into structured risk data they can act on.
- 02
Direct Outreach
We contact sponsors directly: "A member wants us to interview you to consider your deal." This shifts the power dynamic toward the investor.
- 03
Collective Intelligence
We leverage the community to pressure-test deals that would otherwise be reviewed in isolation — surfacing risk through shared expertise.
Sophisticated analytics on raw data
From static information to structured risk data.
Who we serve
One standard. Every seat at the table.
Select your role to see how Argus closes the gap for you.
RIAs & advisors
Wealth Managers
Get structured risk data on every sponsor and size each position to a client’s real capacity — so you can filter deals to fill specific gaps in a household portfolio.
Structured risk data to filter deals on demand.
The future of private deal assessment
Let's build the future together.
We're gathering insights from top advisors and RIAs to refine the platform. We'd love your point of view.
Currently in feedback phase with leading wealth management firms.